Ten years in the ivory tower, sauna bath literature after graduation suddenly into the ad a slap in the face of teaching and research. Daily mood also have the morning sipping a cup of "Left Bank cafe," lay on the grass after the rain the evening poems or pinching a Wordsworth's poetry to switch to a loss in the campus lake inviting voice crying all day selling, sentiment of loss can be patient, but we all know, advertising is a "battlefield" type of subject, my generation, "scholar", who can lead the troops to fight? fear and trepidation, despite the jittery all day, but on paper, the end inevitably embarrassed Khan feet. Day break and suddenly, think back to the military strategists of ancient sages, there is some "musicians", who does? Zhuge Kong Ming is not also "scholar"? He does not have all "strategizing among the successful in distant" it? Is can be described as "scholars do not go out probably know that world affairs," the spirit of a victory, mind can not help but give birth to unlimited Delightful. But then I thought, after all, is "the ancient scholar," my generation "Modern Scholar" mean? "A goin, did not dare to go out." So Wu Wu poor years, behind closed doors. But for advertising, although not had to seize the rare, but whatever the outcome, picking up a little of what snake slough cicada shell. Then, the "advertisement" in the throat to speak out. Advertising and Innovative, but I do not Dare, "copy" Feng Meng, Ling Meng copy the title of Mr. second year, summarized as "three-Yan", taught to you prawn shrimp, beef cattle rookie.
Introduction: Reading Pictures Text bath
"Advertising Pope" David Ogilvy said: "Advertising is the word of life." However, this "career" is almost in the "Pope" died after the death of the unfortunate. "Pope" is dead when the secular establishment, is now a no "religious" Belief carnival time. Image is almost the sole representative of the ads say. Text is no longer able to shoulder the important task of filmmaking. "Write more, you can sell more and more" - David Ogilvy says. But in the modern, written in the more no one would watch. Due to the language of symbols as the carrier of the "second signal system" is no longer as "first signal system," the image as "sigh thirst", which is Pavlov dog derived from the experimental results, in advertising has become the golden rule.
Frankly, on reading the text difficult to dislike and avoid making sudden become the modern needs of the "Jack", the text is not longer viable way as in the past closely rely on the "second signal system" to bring the imagination Lenovo and thinking. The starting point of modern advertising and the end result is a consumer behavior among ad looks Feelings are to discuss consumer favor. The same is true of ad text, must take into account the existence of the reader. Anxious anxious readers, like readers to think. In this case, to want the reader to accept your ideas, you must first meet the readers pleasure in reading the text itself, only the first sale, "the word" can then sell the "culture." Text itself must become a consumer element to the encounter with the text into the reader's reading pleasure, let the reader in the text the same as in the swimming pool garden enjoy Sahuan children - Text bath. Only they are willing to "take a bath," you can allow them to receive your "Cuobei."
In the eyes of advertisers and readers is the text of the consumer, the reader is paying to see books, they spent the money, there is the power consumption of these words. This is to remind each engaged in "word of life" advertising people (people I do not care), your text is sold to consumers. These words should not do whatever you "products", but must be consumer-owned "brand." They must give "those who buy the word" bring the enjoyment of a consumer.
Therefore, consumers want to buy your word, you have to - mouth write.
Do not misunderstand, I'm not the hero you think in the waist. The title on the one hand is a gimmick to attract your attention, on the other hand, it is my desire at this moment a strong. (I dare say, it went wrong you had.)
As "a time when many people like to talk," the Jiaoshu Jiang, when writing, I always think, can the "write" are like "talk" the same. I do not mean to say that the contents of a tape recorded and then transferred into text, something like that is just a statement. I said "write your mouth" means: (Listen, most people I do not tell him)
First, write the same time as when they talk to at any time to treat your readers as the audience, showing their concern from time to time in order to attract them to follow you go. (You still see? Thank you. Then I went down and write.)
Second, when writing the same as when they talk to at any time the reader to consider the possible reactions and timely adjust their thinking. (You know this? Good, we look to the next.)
Third, when writing the same as when they talk, presented to the reader is thoroughly tempered around which a consensus is not necessarily the final again, "finalized", the best you can demonstrate the thinking process.
Because you spent the money, you have the power to a hot bath here and enjoy Cuobei, pedicure and other services. You can rest assured "shampoo", as can "brainwash", to see the effect after you read. But I dare say that this "pond" in under the "medicine" to ensure the real thing ("Who is who knows").
Come, Ke Guan, fragrant bath and pleasure in life.
Requests You take off their clothes -
"First moment" of surprises: the consumer is a fool
Perhaps this sentence will touch on your left side muscle twitching about the mouth. However, this is only a word. That all of that is: the consumer is a fool - if not, advertising is a fool. Must be one.
In fact, the advertising people, if we do not want a fool, it should be the consumer as a fool. (Of course, see here, the reader will of me as you may be crazy) because it and the ashes of our respect level "advertising Pope," runs counter to the views of David Ogilvy, the old "big" that: consumers are not stupid they are your wife and daughter, do not try to fool consumers. In fact, I am better than the old "big" as his wife and daughter also wanted to consumers, but unfortunately today's society has no longer the "big" brother, as husband and wife alive, loyal, obedient children. The relationship between advertising and consumers have become control and anti-control relationship. To become the winner of this controlling the game, we need to match wits and consumers. In this battle, the advertiser must be absolutely confident, with absolute psychological advantage to suppress the consumer, because you do not fool the consumer as the consumer will treat you as a fool. There is no way to do. Therefore, advertising must have a steel frame built above the clatter proud of "spiritual victory." Chairman Mao also the relationship between advertising and consumers did brilliantly instructions: a strategic emphasis on them in contempt for their tactics. This is today, was respected, "Mao-style advertising."
In fact, we say that consumers are stupid, this is because we do not want to fool themselves advertising; the other hand, we say that consumers are fools, not to say that consumers are mentally retarded idiot. In fact, as long as there buying behavior, any person who is a consumer, advertising is the consumer when the consumer. Here, we call the consumer, as the spread of advertising objects - in terms of audience.
Consumers usually may not be stupid, but the event of advertising, they flew a dull boy. Yore? Natural and well grounded. We do not have moved on communication theory Zayun readers Majesty scary. In fact, simply think about the consumer (audience) is what contacts the state advertising, the problem is Chef Ding see cows.
Thinking about - Is the audience rapt attention to see ads as you read this apology to the same time? Obviously not, the exclusion of consumers to the inherent attitude of the decision of consumers is not in contact with when struggling to avoid advertising, is deliberate. Consumers avoid advertising psychology, the creative decision to become a basic condition for advertising.
Back to the topic, be right back after advertising, advertising as exciting.
Such as Colgate, Crest and other foreign brands of toothpaste advertising, quick to claim that such toothpaste is used by dentists or dental recommended. Those mindless fool consumers see advertising as seen effects, and recommended that the dentist's choice is of course the most correct. But, dear consumer, slightly moving the head inside moving Zan 脳 mind that you will find: dentist may tell you what toothpaste he uses it? Dentist may recommend a toothpaste to you? Do you think you are dentists who ? If this toothpaste really have those advertised "moth solid tooth whitening ... bleeding ..." effect, that dentists recommend it, not my own job right? If the dentist really recommend it, it just shows that the effect of toothpaste - Hey, maybe dental clinic is his chilling pliers while holding the bit waiting for you, while still smiling at the news then.
Consumer Contact ads casual status, so many advertisers teeth scratching. Advertisers wishing they could burst into the home, consumers can breathe all the Guys and Dolls Agou Amao are tied to the TV tugging at the ears so that they concentrate in Advertising, Fang Xie heart of the gas. However, it is the consumer advertising casual contacts, skim the surface, fixed mind, we say that consumers are fools. It is also recognized as the consumer is a fool in advance, such a "stupid ad," it has been absolute "effective advertising." Because a consumer is not stupid, they will find that advertising people are stupid, even to make such a "mental handicap" ads.
Therefore, consumers are stupid - otherwise, advertising is a fool.
Where to go, you weigh myself.
"Half an hour" of surprises: customers not God
If someone feels the consumer as a fool or not to accept, then I also look to compromise, and George Lewis is no longer compete for that top "crazy" ad cap. Because, after all, is that you have access to "Confessions of an Advertising teachers" and "the first time." Now has come the "second time", then, well, let me say a serious point: customer is not king, advertising talent is God.
"Customer is God" concept, seems to have become the consensus of modern business. Whoever wants to do business, then customers must be the same as God, faith and care, even nodding hands, I find her. The reason why businesses in front of customers stuck to hard work, is the fear of offending the "God", that he no longer "blessed" to you. However, since the advertising has been born, the customer should not be God. The purpose of advertising is to create and guide the consumer, advertising is the consumer's baton. In other words, advertising talent is God, the customer is a believer. Advertising is to get consumers the ultimate Christian faith as "the Bible" as belief in advertising, in advertising, "Gospel", the consumer, such as Christians muddled as disappointed Xi Xi, Ruchirukuang, such as drunk as blind to Thinking Faith cover.
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銆??椤惧涓嶆槸涓婂笣锛屽箍鍛婁汉鎵嶆槸銆傝繖涔堝骞存潵锛屾垜浠箣鎵?互濂撮濠㈣啙锛屽悜娑堣垂鑰呮憞灏句篂鎬滐紝鏄洜涓烘垜浠繕娌″彂瑙夌湡姝g殑銆婂湥缁忋?鎺屾彙鍦ㄦ垜浠墜涓?
銆??鐢蜂汉閫氳繃寰佹湇涓栫晫鑰屽緛鏈嶅コ浜猴紝濂充汉閫氳繃寰佹湇鐢蜂汉鑰屽緛鏈嶄笘鐣岋紝骞垮憡閫氳繃寰佹湇淇′话鑰屽緛鏈嶆秷璐广?
銆??涓?釜鎴愬姛鐨勭敺浜哄氨鏄專寰楅挶瑕佹瘮浠栫殑濂充汉鑺辨帀鐨勫锛屼竴涓垚鍔熺殑濂充汉灏辨槸鎵惧埌杩欐牱鐨勭敺浜恒?涓?釜鎴愬姛鐨勫箍鍛婁汉灏辨槸瑕乢______
銆??鎮ㄧ湅鐫?~鍚с?
銆??(鏈枃涓嶆彁鍊℃?鍒瑙嗭紝浠ヤ笂涓ゅ彞璇濅腑鐨勨?鐢蜂汉鈥濄?鈥滃コ浜衡?鍙寜鐓ф偍鐨勬剰鎰夸簰鎹?
銆??鈥滀簩鎷嶁?鍙兘宸茬粡鈥滄媿鈥濆緱鎮ㄦ摝鐮寸偣鍎跨毊浜嗐?鈥滄垚闀块毦鍏嶆湁鍒涗激鈥濓紝涓烘鎴戣繕涓撻棬涓烘偍鍑嗗浜嗏?涓夎█鈥濈墝鈥滃垱鍙创鈥濓細
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銆??涔熻鎮ㄤ細璁や负杩欏彞璇濊寰楀お鈥滅粷瀵光?銆傚姝わ紝鎴戝畬鍏ㄨ禐鍚岋紝杩欏彞璇濊寰楃‘瀹炲緢鈥滅粷瀵光?銆傚洜涓哄畠鈥滅粷瀵光?姝g‘銆?濡傛灉鎮ㄥ悓鎰忔垜鐨勮鐐癸紝閭h鏄庤繖涓?潯鈥滃垱鍙创鈥濆鎮ㄦ潵璇磋嵂閲忓お灏忥紝鎮ㄥ彲鐣ヨ繃鍘伙紝鐩存帴鍘荤矘涓嬩竴鏉♀?鍒涘彲璐粹?銆傚鏋滄偍涓?洿璁や负鈥滃嚒鏄瓨鍦ㄧ殑灏辨槸鍚堢悊鐨勨?锛岄偅涔堬紝鎴戝姖鎮ㄨ繕鏄厛璐翠笂瀹冿紝涓嶇劧涓?棪澶栦激鍙戝睍鎴愬唴浼わ紝灏辨槸澶栬创鐙楃毊鑶忚嵂鍐呮湇椹寸毊闃胯兌涔熺櫧鎼簡銆?
銆??瀵瑰箍鍛婁汉鏉ヨ锛屼笘鐣屾案杩滄病鏈夊悎鐞嗙殑鐜扮姸銆傚嚒鏄瓨鍦ㄧ殑锛屽氨鏄湁缂洪櫡鐨?鍑℃槸瀛樺湪鐨勶紝灏辨槸蹇呴』瑕佸弽鎬濆苟鏀硅繘鐨?鍑℃槸瀛樺湪鐨勫氨鏄笉鍚堢悊鐨勩?骞垮憡浜烘渶鍩烘湰鐨勮亴璐f案杩滄槸鏀瑰彉鐜扮姸鎴栬?璇撮潻鍛姐?
銆??杩欐槸棣栧厛涓?釜鍕囨皵闂銆備綘蹇呴』璁よ瘑鍒扮幇浠e箍鍛婁笉鍐嶆槸鍘熷鐩寸櫧娴呴檵鐨勫悊鍠濓紝鑰屾槸涓?浼犳挱瀛﹀熀纭?笂鐨勮惀閿?柟娉曘?骞垮憡浜哄繀椤昏鏈夆?鍑℃槸瀛樺湪鐨勫氨鏄笉鍚堢悊鐨勨?姘旀銆傚彟澶栵紝鎴戜滑蹇呴』鎰忚瘑鎴戜滑闈复鐨勫緢澶氱幇鐘剁殑纭槸涓嶅悎鐞嗙殑锛岃繖杩樻槸涓?釜瑙傚康闂銆?br />
銆??鐩镐俊澶у瀵逛簬鐢佃剳璁惧閮藉凡缁忛潪甯哥啛鎮夈?浣嗘槸鐜板湪鎴戞兂鎻愬嚭杩欐牱涓?釜闂锛屼笉鐭ラ亾澶у鏄惁鎬濊?杩囷細閿洏涓婄殑瀛楁瘝閿负浠?箞涓嶆寜鐓у瓧姣嶉『搴忔帓鍒楋紝鑰屾槸瀹夋帓鎴愮幇鍦ㄨ繖涓牱瀛?
銆??鎴戞浘鍦ㄨ鍫備笂闂繃杩欎釜闂銆備絾璇濋煶鏈惤锛屽氨绔嬮┈鏈変汉鎸囧嚭锛岃繖鏍峰仛鏄负浜嗕娇姹夎鎷奸煶鐨勭敓姣嶅拰闊垫瘝鎺掑垪鍖哄垎寮?潵锛屼究浜庨?瀛楃粍璇嶃?杩欐牱鐨勭瓟妗堢湅浼煎緢鍚堢悊銆備絾鏄垜鍙嶉棶锛氣?閿洏涓嶆槸涓浗浜哄彂鏄庣殑锛屽洜姝ら敭鐩樺瓧姣嶆帓鍒楅『搴忓簲璇ヤ笌涓浗姹夎鎷奸煶鏃犲叧銆傚氨绠楁槸涓浗浜哄彂鏄庣殑锛岄敭鐩樹篃涓嶆槸涓轰簡鎷奸煶杈撳叆娉曡?鍙戞槑鐨勶紝閭e浜庝簲绗斿瓧鍨嬬瓑杈撳叆娉曞憿?鈥濆洖绛旇?璇銆?br />
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銆??澶ч儴鍒嗕汉鎽囦簡鎽囧ご銆?br />
銆??鎴戠户缁棶锛氣?瑕佽揪鍒扳?鐩叉墦鈥欑殑绋嬪害涓?埇闇?缁冨涔?鈥?br />
銆??鎴戞敞鎰忓埌鏈変汉鍚愪簡鍚愯垖澶淬?鎴戠煡閬擄紝杩欒〃绀虹洿鍒扮幇鍦紝鏈変簺浜鸿繕杈句笉鍒扳?鐩叉墦鈥濈殑绋嬪害銆?br />
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銆??璁╂秷璐硅?鎶婇敊瑙夊綋浜嬪疄鏄箍鍛婃父鎴忕殑鈥滄湀鍏夊疂鐩掆?锛岄湇鏅噾鏂殑鈥滈鍏堝崰鐢ㄦ潈鈥濄?缃楃憻路鐟炲か鏂殑鈥淯SP鈥濓紝鏃犱笉鏄缓绔嬪湪娑堣垂鑰呴敊瑙夌殑鍩虹涓婏紝钁楀悕鐨勨?鍠滃姏婊嬧?鍟ら厭骞垮憡锛氣?鎴戜滑鐨勭摱瀛愭槸鐪熸鐢ㄨ捀姹芥竻娲楄繃鐨勨?锛屽氨缁欎汉涓?閿欒锛氬埆鐨勫暏閰掗兘娌℃湁鐢ㄨ捀姹芥竻娲楄繃銆備箰鐧炬皬绾噣姘粹?27灞傚噣鍖栤?缁欎汉鐨勬劅瑙夋槸鍒殑绾噣姘翠篃璁稿彧鍑?寲2銆?灞傝?宸层?鍗充娇鏄韩涓衡?骞垮憡鏁欑殗鈥濈殑鈥滃ぇ鈥濆摜锛屼篃鎯簬鐜╁紕杩欑鎶婃垙鈥斺?鈥滃湪鏃堕?60鑻遍噷鐨勬椂鍊欙紝杩欒締鏂板姵鏂幈鏂溅閲屾渶澶у櫔闊虫潵鑷溅涓婄殑鐢靛瓙閽熲?銆傝繖鍙ヤ紶涓栫殑缁忓吀骞垮憡鏍囬浠ゆ棤鏁板箍鍛婅嫳闆勭珵鎶樿叞銆傚綋鐒讹紝鎴戞暍璇翠竴瀹氭湁寰堝浜?鍖呮嫭鏌愪簺骞垮憡鈥滃ぇ铏锯?)鑷充粖涔熸病鏈夌湅鍑鸿繖鍒欏箍鍛婄殑鐪熺浉銆?鈥滃ぇ铏锯?鐢诲闊筹細鏈夌浣犵粰鎷栨媺鏈哄仛涓箍鍛婅瘯璇曪紝鐪嬬湅杩樿兘涓嶈兘鍐欏嚭杩欐牱鐨勫箍鍛婃爣棰?)鍥犺?瀵硅繖鍒欏箍鍛婂苟涓嶆湇姘旓紝璁や负骞垮憡鍋氬緱濂斤紝涓嶅鍔虫柉鑾辨柉杞﹀ソ銆傚叾瀹烇紝杩欏苟涓嶆槸浜嬪疄鐨勫叏閮ㄣ?鐪嬩簡骞垮憡锛屾垜浠嚜鐒朵細瑙夊緱鍔虫柉鑾辨柉杞﹀紑璧锋潵鐪熸槸澶畨闈欎簡銆傚洜涓烘垜浠竴璐涓哄彧鏈夊湪鏋佸害瀹夐潤鐨勭幆澧冮噷鎵嶈兘鍚埌婊存淮绛旂瓟鐨勭數瀛愰挓鐨勫0闊炽?灏辫嚜鐒惰?鐒舵妸杩欑鈥滃畨闈欌?闄勫姞鍦ㄥ姵鏂幈鏂韩涓婁簡锛屽啀鍔犱笂鍔虫柉鑾辨柉鏄溅涓殑鏋佸搧锛岃繖灏卞湪鎴戜滑鐨勬劅瑙変笂鍙堝姞鐩栦簡鍏珷銆傚叾瀹烇紝杩欏垯骞垮憡鍋氬湪20涓栫邯涓婂崐鏈燂紝璇曢棶锛氬綋鏃跺姵鏂幈鏂苯杞︾殑鎶?湳宸茬粡鍍忕幇鍦ㄤ竴鏍风櫥宄伴?鏋佷簡鍚?涓轰粈涔?0鑻遍噷鐨勬椂閫熻繕鍊煎緱涓?彁鍛?(杩欎釜閫熷害瀵逛簬鐜板湪缁忔祹鍨嬭娇杞﹂兘涓嶇畻浠?箞)
銆??褰撴椂鍔虫柉鑾辨柉鐨勪竴浣嶈祫娣卞伐绋嬪笀鐪嬩簡杩欏垯骞垮憡鍚庝竴璇亾鐮粹?澶╂満鈥濓細鈥滄槸浠栧鐨勮濂藉ソ淇慨杩欒姝荤殑鐢靛瓙閽熶簡锛屽櫔闊冲お澶т簡锛岀湡璁╀汉鍙椾笉浜嗐?鈥濊繖鎵嶆槸鍔虫柉鑾辨柉姹借溅骞垮憡鑳屽悗鐨勭湡鐩糕?鈥斾笉鏄溅濂斤紝杩樻槸骞垮憡濂姐?(浣滆?鈥滅敾澶栭煶鈥濓細鍏跺疄锛屽ぇ鍗峰ゥ鏍煎▉鍚庢潵鍐嶆病鏈夌粰鍔虫柉鑾辨柉姹借溅鍋氳繃骞垮憡锛屽洜涓轰粬璁や负鍔虫柉鑾辨柉涓嶆槸璐ㄩ噺鍙潬鐨勫ソ姹借溅锛屾垨鑰呰閰嶄笉涓婁粬鐨勫箍鍛娿?)鑰佲?澶р?鐨勫箍鍛婄粷瀵圭湡瀹烇紝浠栨槑鏄庤杩欒締姹借溅鏈夊櫔闊筹紝鍙彈浼楀嵈璇翠粈涔堜篃涓嶄俊銆傝繖灏辨槸鈥滃箍鍛婃暀鐨団?鐨勯珮鏄庝箣澶勩?鎬庝箞鏍?浣犵幇鍦ㄨ繕鏁㈠儚鏌愪簺鈥滃皯鏁版淳骞垮憡鈥濅汉涓?牱鍙殻锛氣?Pass濂ユ牸濞佲??鑰佲?澶р?灏辨槸鑰佸ぇ锛屼笉鏈嶉兘涓嶈銆?br />
銆??鍗充娇浣滀负涓?鏀诲績鏈紝骞垮憡鏈韩涔熷簲璇ユ槸缁濆鐪熷疄鐨勶紝骞垮憡鈥滄妸鎴忊?鐨勭巹鏈哄氨鍦ㄤ簬浠ョ粷瀵圭殑鐪熷疄缁欏彈浼楃粷瀵圭殑閿欒銆傚洜涓哄箍鍛婂敮涓?殑鐪熷疄灏辨槸鍙椾紬鐨勯敊瑙?闄ゆ涔嬪锛屽箍鍛婂埆鏃犫?鐪熷疄鈥濄?鍥犱负鍙椾紬瀵瑰箍鍛婄殑璁ょ煡鏄竴绉嶁?鍞績涓讳箟鈥濈殑闈炰簨瀹炴?璁ょ煡銆?br />
銆??濂戒簡锛岀湅浜嗕笁涓箍鍛婏紝涓嶇煡鎮ㄦ劅瑙夊浣曪紝鍏跺疄锛岃繖涓変釜骞垮憡鏄垜绮惧績涓烘偍鎸戦?鐨勩?鍥犱负浠栦滑浠h〃鐫?秷璐硅?閿欒涓変釜鍩烘湰绫诲瀷锛?br />
銆??鍋囪薄鈥斺?鐪熺浉銆傚崠楦¤泲鐨勯偅涓緥瀛愩?
銆??閮ㄥ垎鈥斺?鍏ㄩ儴銆傝揪缇庨珮閭d釜渚嬪瓙銆?br />
銆??缂虹偣鈥斺?浼樼偣銆傚姵鏂幈鏂偅涓緥瀛愩?
銆??濂戒簡锛屽鏋滄偍宸茬粡绂诲紑浜嗘秷璐硅?绔嬪満锛岄偅灏辫鎴戜滑鍘荤湅鐪嬪箍鍛婁汉璇ュ共鐐逛粈涔堝惂銆?br />
銆??閱掍笘鎭掕█锛氬箍鍛婄殑鏈?粓鐩殑鍦ㄤ簬瑙e喅闂
銆??椹厠鎬濆纰戠殑鍩哄骇涓婂埢鐫?繖鏍蜂竴鍙ヨ瘽(褰撶劧涓嶆槸澶╁畨闂ㄥ煄妤间笂閭e彞)锛氣?鍝插瀹舵?鏄互鍚勭鏂瑰紡鏉ヨВ閲婁笘鐣岋紝鑰屾垜浠殑鐩殑鍦ㄤ簬鏀归?涓栫晫銆傗?闈╁懡瀵煎笀鐨勮瘽鈥滀竴鍙ラ《涓?竾鍙モ?锛岃嚦姝わ紝鎴戜滑涓嶇敤鍐嶆?鐤戯紝骞垮憡鏈?粓鐨勭洰鐨勮繕鏄湪浜庢敼閫犱笘鐣屸?鈥旇В鍐抽棶棰樸?
銆??骞垮憡鏄负甯傚満钀ラ攢鏈嶅姟鐨勩?澶у崼路濂ユ牸濞佽杩囷紝骞垮憡鐨勭洰鐨勫氨鏄负浜嗛攢鍞紝鍚﹀垯灏变笉鍋氬箍鍛?We sale or else)銆傞渶瑕佸箍鍛婂嚭鍦虹殑鏃跺?锛屽線寰?槸鍟嗗搧鍜屾湇鍔″湪甯傚満钀ラ攢涓潰涓撮棶棰樼殑鏃跺?鈥斺?涓嶆槸闇?鈥滈敠涓婃坊鑺扁?灏辨槸闇?鈥滈洩涓?鐐?銆備笉鐒讹紝骞垮憡涓绘槸涓嶄細鑺遍挶鎵惧箍鍛婂叕鍙哥殑銆傛崲鍙ヨ瘽璇达紝甯傚満钀ラ攢鍑虹幇浜嗛棶棰橈紝浼佷笟鑷繁瑙e喅涓嶄簡锛岃繖鏃讹紝浠栨墠浼氳姳閽遍泧浣犮?骞垮憡鎶寕涓婇樀锛屽氨鏄负浜嗘浛骞垮憡涓昏В鍐抽棶棰樸?骞垮憡鐨勫嚭鐜帮紝灏辨槸涓轰簡鏀瑰彉鐩墠鐨勭幇鐘躲?(鍑℃槸瀛樺湪鐨勫氨鏄笉鍚堢悊鐨?銆傛敼鍙樿繖绉嶁?涓嶅悎鐞嗏?鐨勭姸鍐碉紝灏辨槸骞垮憡浜鸿瑙e喅鐨勯棶棰樸?
銆??鍏跺疄锛屼粠鏁翠釜绀句細鐨勮寖鍥存潵璁诧紝瀵逛汉绫昏繘姝ヨ捣浣滅敤鏈?ぇ鐨勫苟涓嶆槸瑙e喅闂锛岃?鏄彁鍑洪棶棰樸?浣嗘槸鎻愬嚭闂瀵逛竴鑸汉鏉ヨ锛岀殑纭槸涓?杈冮珮鐨勮姹傦紝鍍忔暟瀛﹀鑾卞竷灏艰尐鐨?3涓棶棰橈紝姝屽痉宸磋但鐚滄兂绛夌瓑銆傚叾瀹烇紝鐜板疄鐢熸椿涓垜浠亣鍒扮殑鏇村鐨勬槸锛岄棶棰樺凡缁忚嚜宸卞嚭鐜帮紝灏辩瓑鐫?垜浠幓瑙e喅浜嗐?
銆??浣嗘槸锛岃В鍐抽棶棰樼殑鍓嶆彁鏉′欢鏄垎鏋愰棶棰樸?涓嶈兘寰堝ソ鍦板垎鏋愰棶棰橈紝灏变笉鑳藉緢濂藉湴瑙e喅闂銆傞棶棰樹箣鎵?互寰椾笉鍒板悎鐞嗙殑瑙e喅锛屽線寰?槸鍥犱负娌℃湁缁忚繃鍚堢悊鍦板垎鏋愩?闂寰椾笉鍒板垱閫犳?鍦拌В鍐筹紝寰?線鏄洜涓洪棶棰樻病鏈夊緱鍒板垱閫犳?鍦板垎鏋愩?
銆??鍒嗘瀽闂鐨勫墠鎻愭槸瀵归棶棰樻湰韬繘琛屾彁闂?闂鏄惁鐪熸瀛樺湪?浠ヤ粈涔堟柟寮忓瓨鍦?闂鐨勮〃杩版槸鍚﹀悎鐞?闂鏈韩鏈夋病鏈夐棶棰?鈥︹?瀵归棶棰樼殑澶氭柟浣嶅垎鏋愶紝瀵逛簬瑙e喅闂寰?線璧风潃浜嬪崐鍔熷?鐨勪綔鐢ㄣ?蹇冪悊瀛﹀鐨勭爺绌惰〃鏄庯紝鐪熸鏈夊垱閫犲姏鐨勪汉锛屽線寰?効鎰忚姳鏇村鐨勬椂闂存潵鎹夋懜闂锛岃?涓嶆槸涓?嬁鍒伴棶棰樺氨鎬ヤ簬姹傝В銆傚闂鐨勫垎鏋愬拰鎻愰棶鐨勭▼搴︼紝鍐冲畾浜嗕綘瀵硅繖涓棶棰樿В鍐崇殑绋嬪害銆?br />
銆??涓嶄俊?濂斤紝璇蜂綘甯潃瑙e喅杩欐牱涓?釜闂锛氳鏈変竴鍙殏铓佺埇鏍戙?绗竴澶╂棭涓婁粠鏍戞牴鍑哄彂锛屾櫄涓婂埌杈炬爲姊?鐢ㄤ簡涓?暣澶╃殑鏃堕棿銆傚綋鐒讹紝瀹冧笉鏄寑閫熷墠杩涳紝鑰屾槸鏃跺揩鏃舵參銆傜浜屽ぉ锛岃繕鏄繖鍙殏铓侊紝浠庢爲涓婁笅鏉ャ?鏃╀笂浠庢爲姊㈠嚭鍙戯紝鏅氫笂杈惧埌鏍戞牴锛屼篃鐢ㄤ簡涓?暣澶╃殑鏃堕棿銆傚綋鐒讹紝瀹冭繕涓嶆槸鍖??鍓嶈繘锛岃?鏄揩鏃舵參銆傞棶锛氭湁娌℃湁杩欐牱涓?鎯呭喌锛岃繖鍙殏铓佸湪涓ゅぉ鐨勫悓涓?椂闂村埌杈炬爲涓婄殑鍚屼竴鍦扮偣銆?娌″惉鏄庣櫧?鎴戜妇渚嬭В閲婁竴涓?渚嬪锛岀涓?ぉ涓婃爲鏃讹紝铓傝殎鍦ㄤ笅鍗圱鏃跺埌杈続澶勶紝绗簩澶╀笅鏉ユ椂锛岃繕鏄笅鍗圱鏃讹紝杩欏彧铓傝殎鎭板阀杩樻槸浣嶄簬A澶勩?闂鍚竻浜嗗惂?10 绉掗挓缁欐垜绛旀銆備粈涔?鏃堕棿澶煭?鎮ㄨ繕闇?绾哥瑪绠楃畻?鍒?浜嗭紝灏辨槸缁欎綘涓?勾鏃堕棿锛屼綘涔熺畻涓嶅嚭鏉ャ?鍏跺疄锛屽彧瑕佽浆鎹竴涓嬮棶棰樻儏鏅紝闂绔嬮┈瑙e喅銆?br />
銆??涓嶄俊?鐪嬪ソ浜嗭細鎴戜滑鍙互浠庤殏铓佲?鍚屼竴鏃堕棿鍒拌揪鍚屼竴鍦扮偣鈥濊繖涓幇璞℃兂鍒颁簡涓?釜鈥滅浉閬団?鐨勯棶棰樸?灏辨槸璇达紝涓嶆槸鑰冭檻涓?彧铓傝殎鍦ㄤ袱澶╁唴鍒嗗埆涓婃爲銆佷笅鏍戯紝鑰屾槸鈥滆浆鎹⑩?鎴愪袱鍙殏铓佸湪鍚屼竴澶╀笂鏍戝拰涓嬫爲锛岄偅涔堝畠浠繀鐒跺湪鏌愪竴鐐圭浉閬囷紝杩欌?鐩搁亣鈥濈殑鏃跺埢鍜屽湴鐐瑰氨璇佹槑浜嗕竴瀹氭湁杩欑鎯呭喌锛氳繖鍙殏铓佸湪涓ゅぉ閲屽悓涓?椂闂村埌杈惧悓涓?湴鐐广?鍥犳锛屼竴瀹氭湁鈥滆繖鏍蜂竴绉嶆儏鍐碘?銆備絾鏄紝浣曟椂銆佷綍鍦颁笉鑳界畻鍑恒?
銆??鎴戠煡閬撴偍涔熻鐜板湪杩樻病杞繃寮潵锛屼笉瑕佺揣锛屽湪骞垮憡棰嗗煙鏄笉浼氶亣鍒拌繖涔堝鏉傜殑闂鐨勶紝骞垮憡瑙e喅闂涓庡叾浠栨柟寮忚В鍐抽棶棰樼殑鏈?ぇ涓嶅悓灏卞湪浜庡箍鍛婃槸鍒涢?鎬у湴瑙e喅闂銆傚綋鐒讹紝涓轰簡鎸藉洖鍒氭墠鈥滆浆涓嶈繃寮潵鈥濈殑闈㈠瓙锛屾偍鐜板湪鍙互鍜屾垜鎶潬锛氬摢涓绉戜笉闇?鍒涢?鎬у湴瑙e喅闂?閭eソ锛屾垜鍛婅瘔鎮紝骞垮憡瑙e喅闂鐨勫垱閫犳?寰堝ぇ绋嬪害鍦ㄤ簬骞垮憡瑕佸埄鐢ㄢ?娑堣垂鑰呯殑璁ょ煡灏辨槸浠栦滑鐨勪簨瀹炩?杩欎竴鈥滄硶瀹濃?鎶婁骇鍝佺殑缂虹偣鍒涢?鎬у湴闃愰噴涓衡?浼樼偣鈥濓紝浣夸笉鍒╃殑灞?潰鍙樺緱鏈夊埄涔熷氨琛屼簡銆?br />
銆??涓嬮潰鎻掓挱骞垮憡銆?鐗囧熬骞垮憡锛屽箍鍛婅繃鍚庝笉鍐嶅洖鏉?
銆??鏈変竴鎵瑰ⅷ瑗垮摜鑻规灉鏈潵瑕佽繍鍒扮編鍥介攢鍞紝浣嗘槸閬囦笂鍐伴浌锛岃嫻鏋滀笂琚啺闆规墦鍑哄緢澶氱枻鐥曘?閿?敭鍟嗘媴蹇冭嫻鏋滀細鍥犳鍗栦笉鍑哄幓銆傛鏃讹紝骞垮憡鍑烘潵瑙e喅闂浜嗐?骞垮憡棣栧厛澶ц倖瀹f壃鐪熸鐨勫ⅷ瑗垮摜楂樺師鑻规灉鏄浣曠編鍛冲拰钀ュ吇銆傜劧鍚庢彁閱掑ぇ瀹剁湡姝g殑澧ㄨタ鍝ラ珮鍘熻嫻鏋滈兘鏈夌嫭鐗圭殑楂樺師鍐伴浌鎵撹繃鐨勭棔杩广?璋ㄩ槻鍋囧啋銆備簬鏄紝澶ф壒鐤ょ棔鑻规灉涓?姠鑰岀┖銆?br />
銆??鍙︿竴涓箍鍛婃槸鍏充簬槌熼奔鐨勩?涓ゅ姘翠骇鍟嗗垎鍒嚭鍞孩鑹查碂楸煎拰绮夌孩鑹查碂楸笺?浣嗘槸绾㈣壊槌熼奔鐨勯攢鍞儏鍐典竴鐩翠笉濡傜矇绾㈣壊槌熼奔濂姐?缁忛珮浜烘寚鐐癸紝绾㈣壊槌熼奔缁忛攢鍟嗘墦鍑哄箍鍛婏細鈥滄瀹楅樋鎷夋柉鍔犵孩鑹查碂楸硷紝缁濅笉浼氬彉鎴愮矇绾㈣壊鈥濄?璇ュ箍鍛婃病鏈変换浣曡船浣庡鎵嬬殑瑷?緸锛屼絾鈥滆仾鏄庘?鐨勬秷璐硅?鍗翠竴鐪煎氨鐪嬪嚭璐ㄩ噺鐨勨?浼樺姡鈥濅簡銆?br />
銆??褰撶劧锛屽箍鍛婇潰涓寸殑浠诲姟缁濅笉浠呬粎鏄兂鍑轰竴涓や釜鈥滅偣瀛愨?鑰屽凡锛屽敖绠$幇浠e箍鍛婂凡缁忚秺鏉ヨ秺鍚戠潃绉戝鍖栫殑鏂瑰悜鍙戝睍锛屼絾鏄箍鍛婅В鍐抽棶棰橈紝灏ゅ叾鏄垱閫犳?鍦拌В鍐抽棶棰樼殑鏍规湰瀹楁棬姘歌繙涓嶄細鍙樸?杩欎篃鏄垜鑳界粰鎮ㄦ彁渚涚殑鏈?悗涓?潯鈥滃垱鍙创鈥濄?
銆??鎷夋媺鏉傛潅璇翠簡杩欎竴浜涳紝浼间箮涓庢俯鏌旀暒鍘氱殑涓浗浼犵粺浼︾悊閬撳痉鑳岄亾鑰岄┌銆備絾鏄巻鍙蹭富涔夊拰浼︾悊涓讳箟姘歌繙鏄竴瀵逛簩寰嬭儗鍙嶏紝鑰屽箍鍛婃瘯绔熷睘浜庡巻鍙蹭富涔夌殑鑼冪暣銆傚巻鍙茬殑鍓嶈繘鎬绘槸瑕佷粯鍑轰鸡鐞嗙殑浠d环銆傚啀璇达紝骞垮憡鏄粯璐圭殑锛屽彈浜洪挶璐紝鏇夸汉娑堢伨锛屽ぉ缁忓湴涔夛紝璐f棤鏃佽捶銆傚攭!涓嶇敱寰楄涔︿汉涓?0闀垮徆锛?br />
銆??骞垮憡鐪熶笉鏄釜鑹績娲诲効!
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